Social media, specifically their use by libraries, has been a bit of a theme for my work life for the last week or so.
Last week I submitted a book review to the Health Libraries Group newsletter on ‘Building Communities: Social networking for academic libraries‘ which focussed mainly on Facebook and Twitter. While the book is aimed at academic libraries, I think the ideas can be implemented in all types of libraries.
I administer the Facebook Page for my Library service, and while our number of followers is low, it is (very) slowly growing. Garofalo suggests sending out posts twice a week – enough to keep you popping up in the followers feed, but not enough to bombard them – and in all honesty I haven’t sent out many posts recently. Facebook is blocked on the work network so I have to use the one computer in the IT suite that is on the University network or do it at home (which isn’t really in my job description, but happens occasionally anyway!) The only problem with using the university computer is that if a student wants it I can’t have it, and typically when I make time to post something there’s a student sat there!
So I decided this week, with my post-book-review renewed enthusiasm for all things social media, that I was going to have a play with scheduled posts – I’ve known about it for some time, but never thought much about experimenting with it. I sat down yesterday and went through my diary for a few things to post about – I’ve picked a good few weeks to trial this with, we have a cake sale, two roadshows and three drop-in training sessions over the next five weeks so I’ve scheduled posts advertising all of them. The first scheduled post is due to go out tomorrow, which should be interesting!
Another piece of advice that Garofalo gave was to link your Library’s Facebook, Twitter and blog – which is something I did when we set up the Facebook and Twitter about two years ago – so as well as my scheduled posts users will be seeing anything that comes in from our blog – which we post to quite regularly – and our Tweets. Our Facebook doesn’t post to Twitter, I recall some logic to the decision when I made it two years ago, but can’t for the life of me recall it now, so I’m planning to set that up soon which will help populate our Twitter a little. We have managed to get our Twitter unblocked for a small number of library staff so that we can send messages from our desks, but we don’t always make time for it – maybe I should schedule some tweets too?!