I’ve recently noticed that posts I’m writing on Facebook for pages I administer aren’t then popping up in my feed. At first I thought maybe it was just random, or related to the fact that I am the author of the post, but after talking to someone I’m on the West Midlands Members Network with I realised it wasn’t just me, as the author, who couldn’t see the posts – it was our users too.
This is obviously problematic, if my users can’t see my post they can’t engage in it. So I did a little digging online to try to solve the problem and found this article: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/ Essentially, it is not a problem or a fault at all, but caused by Facebook filtering what it’s users see in their timeline.
The article talks you through a simplified version of the actual equation, but the most powerful determinants of whether a post is shown in the feed include:
- How popular (Liked, commented on, shared, clicked) are the post creator’s past posts with everyone
- How popular is this post with everyone who has already seen it
- How popular have the post creator’s past posts been with the viewer
- Does the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past
- How recently was the post published
though there are many more factors that impact visibility. This does not make me happy, either as a Page administrator, or as a user.
Take the CILIP West Midlands Facebook page as an example. The committee, for a variety of reasons, was fairly inactive last year and that included all of their social media, including Facebook. This means that our engagement with our followers is low and has been low for some time. I thought that by starting to post regularly it would help signify to our users that the new Regional Members Network (CILIP Branches merged with the local CDG and PTEG groups on April 1st) was up and running and active. But this won’t work if our users cannot see our posts.
As a user I want to be able to filter my news feed myself. I have friends on there that I’ve blocked from my feed, (and Farmville and Candy Crush Saga!) the friends and pages that I want to hear from, I want to see everything, not just posts from people I’ve interacted with recently, particularly because I use it for staying in touch with old uni friends. I don’t contact them regularly, but I still want to see updates! It shouldn’t matter how recently I’ve interacted with them up until that point!
When I got an Android tablet last year I wanted an app that would list my Twitter feed on my homepage, instead of just a link to the app. I tried a few, but Plume offered me the feature I wanted. It also gives you the ability to link more than one Twitter account so I’ve found it quite useful for browsing my personal and work/CILIP WM Twitter accounts as well. When I realised that Facebook was essentially hiding some of my news feed from me I linked my Facebook account to it as well. It doesn’t display third party images very well, but it means I don’t miss things coming into my feed, and I’ve been able to like posts from people whose posts I haven’t seen due to the filtering, which means their posts are now showing in my feed in the Facebook app!