Tag Archives: Social Media

Why I’ve started using a third party app for Facebook

I’ve recently noticed that posts I’m writing on Facebook for pages I administer aren’t then popping up in my feed. At first I thought maybe it was just random, or related to the fact that I am the author of the post, but after talking to someone I’m on the West Midlands Members Network with I realised it wasn’t just me, as the author, who couldn’t see the posts – it was our users too.

This is obviously problematic, if my users can’t see my post they can’t engage in it. So I did a little digging online to try to solve the problem and found this article: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/ Essentially, it is not a problem or a fault at all, but caused by Facebook filtering what it’s users see in their timeline.

The article talks you through a simplified version of the actual equation, but the most powerful determinants of whether a post is shown in the feed include:

  • How popular (Liked, commented on, shared, clicked) are the post creator’s past posts with everyone
  • How popular is this post with everyone who has already seen it
  • How popular have the post creator’s past posts been with the viewer
  • Does the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past
  • How recently was the post published

though there are many more factors that impact visibility. This does not make me happy, either as a Page administrator, or as a user.

Take the CILIP West Midlands Facebook page as an example. The committee, for a variety of reasons, was fairly inactive last year and that included all of their social media, including Facebook. This means that our engagement with our followers is low and has been low for some time. I thought that by starting to post regularly it would help signify to our users that the new Regional Members Network (CILIP Branches merged with the local CDG and PTEG groups on April 1st) was up and running and active. But this won’t work if our users cannot see our posts.

As a user I want to be able to filter my news feed myself. I have friends on there that I’ve blocked from my feed, (and Farmville and Candy Crush Saga!) the friends and pages that I want to hear from, I want to see everything, not just posts from people I’ve interacted with recently, particularly because I use it for staying in touch with old uni friends. I don’t contact them regularly, but I still want to see updates! It shouldn’t matter how recently I’ve interacted with them up until that point!

When I got an Android tablet last year I wanted an app that would list my Twitter feed on my homepage, instead of just a link to the app. I tried a few, but Plume offered me the feature I wanted. It also gives you the ability to link more than one Twitter account so I’ve found it quite useful for browsing my personal and work/CILIP WM Twitter accounts as well. When I realised that Facebook was essentially hiding some of my news feed from me I linked my Facebook account to it as well. It doesn’t display third party images very well, but it means I don’t miss things coming into my feed, and I’ve been able to like posts from people whose posts I haven’t seen due to the filtering, which means their posts are now showing in my feed in the Facebook app!

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Looking forward to LibraryCamp!

I’ve had a busy few weeks between work and Brownies commitments (and a bit of a cake theme across the lot!) so it’s only today I’ve been able to say that the final countdown to LibraryCamp has started – it’s on Saturday!

There’s a list of proposed sessions available on the wiki and for this blog post I thought it might be nice to make a note of the ones I was thinking of attending – but there’s far more than I thought so the ones I end up going to will probably depend on my mood on the day!

  • Encouraging Innovation – My Library Service has actually won some  awards for innovation, so this might be interesting to see what everyone else is doing and share our experiences
  • Dramatic Confidence… – Doing presentations always makes me nervous so this could be useful to pick up some tips!
  • Learning to Teach – again I have some experience in this area having recently done my PTLLS qualification, so I might drop in and share my experiences of this
  • For Future Reference – this session is about modern library services and I think this is particularly relevant to Health Libraries as we try to encourage Evidence Based Practice and using up to date references – a clichéd view of ‘dusty old books in the library’ is not what we want!
  • Create a National Public Libraries Website – while I don’t work in a Public Library I do have experience of web development, so I might offer to lend some of my knowledge to this project!
  • Advance Social Media in Libraries – this looks like a useful one, especially for me with our Library working to promote our presence of Twitter and Facebook – and I’ll be bringing along my copy of ‘Building Communities…’ that I recently reviewed if anyone wants to have a look at this useful book!
  • Tips to Librarians of the Future – the idea here is everyone adds to a book with their tips on Librarianship – and as a budding Librarian I am very interested to see what tips I can pick up from the other LibraryCampers!
  • Open Source Toolkit for Librarians – again, web tools and techniques are right up my alley so this could be a very interesting session and hopefully I’ll come away with lots of ideas!

There’s over 30 session proposals at the moment, and I imagine there will be some last minute additions too so this list is by no means final! Other session suggestions include ‘How to engage reluctant readers’, ‘Copyright Ninjas – Rebels with a Cause’ and a game of ‘Mafia’!

It is also traditional to bring cake:

… bring enthusiasm. Bring ideas. Bring cakes.

but having recently baked cakes for the Brownies Christmas Fayre (last Saturday) and the Library’s charity cake sale (yesterday) I’m seriously considering no-bake cake as my contribution!

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Facebook and general Social Media ramblings!

Social media, specifically their use by libraries, has been a bit of a theme for my work life for the last week or so.

Last week I submitted a book review to the Health Libraries Group newsletter on ‘Building Communities: Social networking for academic libraries‘ which focussed mainly on Facebook and Twitter. While the book is aimed at academic libraries, I think the ideas can be implemented in all types of libraries.

I administer the Facebook Page for my Library service, and while our number of followers is low, it is (very) slowly growing. Garofalo suggests sending out posts twice a week – enough to keep you popping up in the followers feed, but not enough to bombard them – and in all honesty I haven’t sent out many posts recently. Facebook is blocked on the work network so I have to use the one computer in the IT suite that is on the University network or do it at home (which isn’t really in my job description, but happens occasionally anyway!) The only problem with using the university computer is that if a student wants it I can’t have it, and typically when I make time to post something there’s a student sat there!

So I decided this week, with my post-book-review renewed enthusiasm for all things social media, that I was going to have a play with scheduled posts – I’ve known about it for some time, but never thought much about experimenting with it. I sat down yesterday and went through my diary for a few things to post about – I’ve picked a good few weeks to trial this with, we have a cake sale, two roadshows and three drop-in training sessions over the next five weeks so I’ve scheduled posts advertising all of them. The first scheduled post is due to go out tomorrow, which should be interesting!

Another piece of advice that Garofalo gave was to link your Library’s Facebook, Twitter and blog – which is something I did when we set up the Facebook and Twitter about two years ago – so as well as my scheduled posts users will be seeing anything that comes in from our blog – which we post to quite regularly – and our Tweets. Our Facebook doesn’t post to Twitter, I recall some logic to the decision when I made it two years ago, but can’t for the life of me recall it now, so I’m planning to set that up soon which will help populate our Twitter a little. We have managed to get our Twitter unblocked for a small number of library staff so that we can send messages from our desks, but we don’t always make time for it – maybe I should schedule some tweets too?!

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